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$20 OFF your first HMB Fragrance Flight!

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'my memory loves you,
it asks about you all the time.'

- j. carroll

Did you know that your sense of smell is the only sense directly connected to the emotional center of your brain?

That’s why a single scent can stir emotions, awaken a forgotten moment, and transport you back to the people and places that you love more vividly than any photograph or song ever could.

In fact, research has shown that taking a trip down memory lane through fragrance does more than just warm the heart, it can lift your mood, support your well-being, and even strengthen your brain!

Interested in learning more? the journal

The Hummingbird Fragrance Flight was designed with memory in mind, and one of our favorite features is the option to personalize the name of each scent in your flight to evoke a specific memory.

For example, a woody pine takes us back to family camping trips, inspiring a name like S'mores at Burlingame. The more specific the memory, the more meaningful the flight becomes!

So, whether you are curating a Flight for yourself, or creating a gift for someone you love, by assigning a memory to each scent you are enhancing the experience and guiding the journey back to what matters most - each other.

Below, you’ll discover some of the custom HMB Fragrance Flights that we’ve created for our family and friends - each one a love letter in scent - and we hope that they inspire you to give a gift of your own.

A gift that whispers...

“I remember… and I always will.”

adventures with my grandmother

adventures with my grandmother

$5 from every Fragrance Flight

donated to the Alzheimer’s Association

The Hummingbird Fragrance Flight was created out of a love for preserving life’s fleeting moments and the joy that comes from sharing the memory of those moments with the ones that we love.

Today, nearly 1-in-5 older adults live with some form of memory loss, making it difficult to revisit the moments that once brought them light, laughter and connection.

That’s why we have committed to donating $5 from every HMB Fragrance Flight to the Alzheimer’s Association to support groundbreaking research and compassionate care for families touched by memory loss.

Thank you for helping us bring the gift of memory home through beautiful scents and meaningful impact.