the journal
Studies have found that engaging in regular olfactory enrichment can enhance memory, improve attention, and even reshape the parts of your brain linked to emotion and learning. Hummingbird Fragrance Flights were inspired by this research and we are sharing what we have learned with you so you can be inspired too!
Scent science is fascinating!
But, let’s be honest, scientific journals and jargon-heavy podcasts aren’t always easy for us non-scientist types to understand. That’s why we’ve distilled some of the latest research on scent, memory, and the brain into quick, accessible audio and written summaries for you to explore.
people of influence
Below are some of the experts that we follow.
If this stuff interests you, we suggest you check them out too!
$5 from every Fragrance Flight
donated to the Alzheimer’s Association
The Hummingbird Fragrance Flight was created out of a love for preserving life’s fleeting moments and the joy that comes from sharing the memory of those moments with the ones that we love.
Today, nearly 1-in-5 older adults live with some form of memory loss, making it difficult to revisit the moments that once brought them light, laughter and connection.
That’s why we have committed to donating $5 from every HMB Fragrance Flight to the Alzheimer’s Association to support groundbreaking research and compassionate care for families touched by memory loss.
Thank you for helping us bring the gift of memory home through beautiful scents and meaningful impact.